The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

The Immutable Laws of Marketing Violate Them at Your Own Risk There are laws of nature so why shouldn t there be laws of marketing As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note you can build an i
  • Title: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
  • Author: Al Ries Jack Trout
  • ISBN: 9780887306662
  • Page: 336
  • Format: Paperback
  • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
    There are laws of nature, so why shouldn t there be laws of marketing As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity Why then, they ask, shouldn t there also be laws of marketing thaThere are laws of nature, so why shouldn t there be laws of marketing As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity Why then, they ask, shouldn t there also be laws of marketing that must be followed to launch and maintain winning brands In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty two innovative rules for understanding and succeeding in the international marketplace From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products Violate them at your own risk.
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk By Al Ries Jack Trout,

    The Immutable Laws of Marketing Violate Them at Your The Immutable Laws of Marketing is once again making its way through academics and biz leaders as common wisdom for the whole modern enterprise It s a guide book that should be titled Never Do This while hinting at the remarkable strategies that bring us today s top brands The Immutable Laws of Marketing is a quick read. The Immutable Laws of Marketing Violate Them at Your Apr , In The Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty two innovative rules for understanding and succeeding in the international marketplace From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. The Immutable Laws of Marketing Violate Them at Your The Immutable Laws of Marketing ILM was a difficult read because it contained multiple fallacies of false equivalence, which among other downfalls, caused much confusion Without being experts in aerospace, technology, biology, brain science, and Book Summary The Immutable Laws of Marketing by Al Ries The Immutable Laws of Branding How to Build a Product Jul , In The Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on br Think Nike, Starbuck s, Xerox, and Kleenex, and you re thinking brands in the biggest and most lucrative sense. The Immutable Laws Of Marketing Summary Four Minute Books Sep , Published by marketing legends Al Ries Jack Trout in , The Immutable Laws Of Marketing was meant as a guideline for companies to understand how they can make their products successful internationally and not just locally Sure, you could try to go after Coca Cola, but chances are you won t be able to accomplish much.

    • ☆ The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk ↠ Al Ries Jack Trout
      336 Al Ries Jack Trout

    About " Al Ries Jack Trout "

  • Al Ries Jack Trout

    Al Ries is a marketing professional and author He is also the co founder and chairman of the Atlanta based consulting firm Ries Ries with his partner and daughter, Laura Ries Along with Jack Trout, Ries coined the term positioning , as related to the field of marketing, and authored Positioning The Battle For Your Mind, an industry standard on the subject.Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963 The agency later changed to a marketing strategy firm, Trout Ries.In 1972, again cooperating with Trout, Ries co authored a three part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine, promoting their concept of positioning.In 1994, Ries founded Ries Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999 Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.

  • 781 Comments

  • For the summary, please email PM me 1 The Law of Leadership It s better to be first than it is to be better.2 The law of category If you can t be first in a category, setup a new category you can be first in 3 The law of the mind It s better to be first in the mind than to be first in the market place4 The law of perception Marketing is not a battle of products it s a battle of perceptions.5 The law of focus The most powerful concept in marketing is owning a word in the prospect s mind.6 The Law [...]


  • It s an illusion There is no objective reality There are no facts There are no best products All that exists in the world of marketing are perceptions in the minds of the customer or prospect The perception is the reality Everything else is an illusion Marketing is a manipulation of those perceptions.Reading some books is like learning a new language, you understand things you didn t before and you see things, you didn t see before the 22 immutable laws of marketing is definitely one of them Bes [...]


  • Tim Ferriss listed this in his top 5 favorite books, so I picked it up The core of the 22 laws is Identity.The authors argue that too many businesses believe they will win simply by having the best product, which isn t true The winner is the product that captures the mind of its target customers.When a product is first to market, the first of its category, it usually establishes a foothold that no other company can wrest away So create your own category, and be first there Win the minds of the p [...]


  • This book is a good overview of basic marketing principles, but the so called immutable laws are neither laws nor immutable They are, at best, rules of thumb that often change and contradict each other The book itself contains plenty of examples of this For example, they talk at length about the Law of Extension , and how successful brands should never extend their product line to new products markets, but in later chapters, you see a few successful examples of companies doing exactly that Moreo [...]


  • I read this book because another business author I like recommended it and because I am currently writing a class on marketing and wanted to use it for research.I hated it.I want to be careful here When writing a review for a book I don t like I want to keep in mind that I am talking about something that people created I do NOT want to write anything that I would not say to the authors faces if they were standing right in front of me This is difficult in a way because I really, REALLY didn t lik [...]







  • The 22 Immutable Laws of Marketing is a great book It s very small and easy to read The chapters start with words of wisdom Some of them are counter intuitive and makes complete sense Few Quotes that I liked Hype is hype Real revolutions don t arrive at high noon with marching bands and coverage on the 6 p.m news Real revolutions arrive unannounced in the middle of the night and kind of speak up on you Capturing the imagination of the public is not the same as revolutionizing a market Unless you [...]



  • 22 9 1 Law Of Leadership To be leader,the one and the first Market Leader 2 Law Of Category DEC 1 minicomputers 3 law of mind 4 law of perception 5 Law of Opposite 1 1 6 law of perspective 7 law of failure 8 law of acceleration 9 law of resources


  • Received this 23 year old book for my 23rd birthday and wanted to like it but it was so frustrating There are laws of nature physics , so why shouldn t there be laws of marketing Here are just a couple reasons 1 Dealing with absolutes sets an author up to look foolish when most of his examples don t come true e.g There are ominous signs of softness in Microsoft s strategy i.e expanding into spreadsheets Lotus is the leader , word processing WordPerfect is the leader , and business graphics Harva [...]


  • Cu n s ch u ti n c v marketing, n n th y nhi u c i m i m.1 Quy lu t ti n phongTr th nh ng i u ti n cho c i sp, dv s t t h n l thuy t ph c b con c b c r ng h ng tui t t h n h ng th ng No no no.Ai l ng i t ch n l n m t tr ng Neil ArmstrongAi l ng i th hai google c i .2 Quy lu t ch ng lo iCh ng h n nh c sp, dv n o ti n phong tr c m nh l nh v c , th s h ng v o ch ng lo i marketing V d IBM ng u l nh v c m y t nh, c n DEC ng u trong l nh v c m y t nh mini.T c l s n ph m m i l s d v o u kh ch h ng h n [...]


  • So many people recommend that I read this book, so I finally gave it a shot At first I thought it was amazing and lived up to the hype, law of leadership, cool, law of perception, even better I loved how he got psychological about it and talks about how people perceive brands Where he began to lose me however, was everything that had to do with anything that happened in the last 20 years I realize this book was written in the early 90 s but some of the things he mentioned have been proved wrong [...]


  • I m not sure how immutable these laws really are, but many of them are pretty interesting to read I think the biggest takeaways for me from Al Ries and Jack Trout are that 1 you should always strive to be 1 in your category in peoples minds 2 if you re not 1, differentiate yourself completely from the 1 and occupy your niche 3 be cautious about moving into other categories of mindshare at the risk of losing hold of your currently dominated category.The key assumption I think made in this book th [...]


  • I found this book practical and interesting, except for the last law where authors stressed the importance of money in Marketing, I mean, what happened with new wave of startups recently proved that money doesn t matter that much in marketing.However, I again believe that this is a MUST READ book for those who want to step in the market, either they use these rules or not




  • A very short book on marketing principles with a few examples The authors need to consult their thesaurus, their laws presented are not laws nor are they immutable This book could push to 5 stars if they put data behind their claims Here are my favorite principles presented Leadership Be first, not betterCategory Make a new category if you do not fit in existing categories Perception Marketing is a battle of perceptions, not products.Duality Every market is a two horse race Success Success lead [...]


  • Pretty good, it was a fast listen Prioritized is because Tim Ferriss pumped it way back.A lot of the examples were dated but that was actually kind of nice because, especially in the case of line extension , you could actually add to their examples which only compounded the the point law.



  • It s 22 steps of mind bending The instances of real case scenarios is very well explained and would surprise the general perception of the reader.


  • It has some outdated information and others things didn t come true, but overall the book is solid It gives you great insides how to approach marketing One thing is that it says that is hard or impossible to predict the future, but the book does try that in a few occasions.


  • 1 The Law of Leadership It s better to be first than it is to be better.2 The law of category If you can t be first in a category, setup a new category you can be first in 3 The law of the mind It s better to be first in the mind than to be first in the market place4 The law of perception Marketing is not a battle of products it s a battle of perceptions.5 The law of focus The most powerful concept in marketing is owning a word in the prospect s mind.6 The Law of Exclusivity Two companies cannot [...]



  • 1 The Law of Leadership It s better to be first than it is to be better.2 The law of category If you can t be first in a category, setup a new category you can be first in 3 The law of the mind It s better to be first in the mind than to be first in the market place4 The law of perception Marketing is not a battle of products it s a battle of perceptions.5 The law of focus The most powerful concept in marketing is owning a word in the prospect s mind.6 The Law of Exclusivity Two companies cannot [...]


  • 2 , 22 to follow Marketing is a battle of perceptions, not products There is no objective reality There are no facts There are no best products All that exists in the world of marketing are perceptions in the minds of the customer or prospect The perception is the reality Everything else is an illusion Everyone is interested in what s new Few people are interested in what s better Less is If you want to be successful today, you have to narrow the focus in order to build a position in the pro [...]


  • This book is a great illustration of what can go wrong with business wiriting The 22 Laws themselves are actually great I can see the value in the insights shared by the authors The problem with the book is the timeliness of the examples I laughed out loud several times because the supporting references they used were either incrediblly dated or just completly wrrong Don t get me wrong I am not bashing the authors becuase they are not omniscient Exactly the opposite The point is that things chan [...]


  • Post Your Comment Here

    Your email address will not be published. Required fields are marked *