Focus: The Future of Your Company Depends on It

Focus The Future of Your Company Depends on It What s the secret to a company s continued growth and prosperity Internationally known marketing expert Al Ries has the answer focus His commonsense approach to business management is founded on the p
  • Title: Focus: The Future of Your Company Depends on It
  • Author: Al Ries Laura Ries
  • ISBN: 9780060799908
  • Page: 479
  • Format: Paperback
  • Focus: The Future of Your Company Depends on It
    What s the secret to a company s continued growth and prosperity Internationally known marketing expert Al Ries has the answer focus His commonsense approach to business management is founded on the premise that long lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real world examples, Ries sWhat s the secret to a company s continued growth and prosperity Internationally known marketing expert Al Ries has the answer focus His commonsense approach to business management is founded on the premise that long lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers minds, that dominate their markets He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company s evolution that will increase market share and shareholder value while ensuring future success.
    Focus: The Future of Your Company Depends on It By Al Ries Laura Ries,

    Focus The Future of Your Company Depends on It Ries, Al The loss of focus, and the accompanying deterioration of market share and competitiveness are illustrated though countless examples from virtually all industries Focus is engaging to read, clearly illustrates the authors arguments, and weaves just the right amount of humor throughout, to keep you smiling Focus is a simple but powerful concept. Top Reasons Why You Should Focus on the Future Live By Why Aug , Focusing on the future helps you determine what you have to do today By the same token, when you have to decide between accepting a high paying dead end job offer or furthering your education to boost your skill set, your future plans will be crucial in the decision making process Why should you focus on the future Focus for the Future CDC Focus for the Future is a CDC initiative that connects families with tools and resources to help kids with ADHD thrive Our team of scientists, mental health specialists, and medical experts are leading the charge to identify, promote, and Focus on the Future oliverwyman Focus on the Future A near horizon focus on retail s post COVID workforce disruption Our Expertise Insights Focus on the Future Share For the Retailer, there was no simple answer to the question What steps do I take on coronavirus to ensure the well being of my people and keep the business operating Yet, retailers had Focus on the Future Awards webac Metropolitan Milwaukee Association of Commerce Milwaukee, WI Focus on the Future Awards How to Stay Focused on the Future When the Present is Mar , How to Stay Focused on the Future When the Present is Kicking Your Ass It s easy to lose focus on the big picture when your day to day life consumes all your time and energy Even when Focus on the Future Bowling Green State University FOCUS ON THE FUTURE ADVANCING BGSU S STRATEGIC PLAN Strategic Objectives Redefining Student Success Provide undergraduate and graduate students traditional and post traditional a demonstrably superior and innovative learning experience that intentionally prepares them to lead meaningful and productive lives More about Objective Increasing and

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    About " Al Ries Laura Ries "

  • Al Ries Laura Ries

    Al Ries is a marketing professional and author He is also the co founder and chairman of the Atlanta based consulting firm Ries Ries with his partner and daughter, Laura Ries Along with Jack Trout, Ries coined the term positioning , as related to the field of marketing, and authored Positioning The Battle For Your Mind, an industry standard on the subject.Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963 The agency later changed to a marketing strategy firm, Trout Ries.In 1972, again cooperating with Trout, Ries co authored a three part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine, promoting their concept of positioning.In 1994, Ries founded Ries Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999 Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.

  • 210 Comments

  • It s funny not haha reading books almost twenty years after they are published, which make many references to the economy and companies at the time when the book was written This is especially so with the pace of change of technology and the volume of information that we have right now.This book feels like a magazine article that you might lazily read on a Sunday afternoon on the sofa The author has pretty much one main point, which is to get us to narrow our focus, and he provides a bunch of ex [...]




  • Repetetive and sometimes onfocused I know , but still a good book with good observation I d go as far as to say a long article in on how not to do line extension would have sufficed.


  • A must read if you re a branding or marketing professional at senior management level There s nothing operational in this book it s all about marketing strategy and how a single focus can propel a brand to stratospheric heights in the mind of the consumer The basic message of the book is that your brand needs to stand for ONE single thing in your consumer s mind It reiterates that brands are nothing than groups of attributes in people s minds and that a brand is nothing if it s not in the mind [...]


  • You d think a book called focus would be Ahh focused Authors wax and wane and interject stories that seem only loosely tied in the chapter s theme Also, some of the predictions they make about very bad marketing moves turn out to be wrong as the book is now dated Still, this book has a very solid elegant theme and from the hip idea and is worth reading They just could have done it in half the pages.


  • This is not a new book, and Al makes plenty of predictions, so it was interesting to see where he was right, and where he was wrong He was way wrong in saying Apple shouldn t be looking at combining computers with phones, sheesh But the principle of the book is sound, that companies are misled by broadening their focus to the point of mediocrity, which allows focused competitors in each niche to eat their lunch In few places does doing everything lead to a competitive advantage.


  • This is a tremendous book The only drawback may be that it is over laden with examples to support its points I found myself skimming some of the many case studies The 1996 book s examples are also a bit dated, but everywhere there are predictions the book has been proven out A must read, along with E Myth, for every mid sized company


  • If you are frustrated by not achieving anything of value, having ADD, ADHD, being a generalist, not being good at anything, having a lousy business, a lousy career this is the truth to having a great successful life company applicable anywhere, how to focus on one thing and do it best and what to do with the rest of the stuff


  • This is a very handy book It shows the power of focus in a business in terms of improving profitability Like most business books, it makes its point through repetition and many many examples You really get the message of the book from the introduction, but the reinforcement definitely helps to make the case and internalize it.


  • My good friend John Garies, Jr gave me a copy of this book, and I have been hooked on the Ries marketing philosophy ever since This is a great marketing book for anyone in management or marketing Anything Al Ries and his former partner Jack Trout write is worth reading


  • Ries makes a valid point about the power of focus, but I found the dated examples annoyingly dull and repetitive The message could have just as easily been delivered in a 4 page essay Blah, blah ,blah


  • The book has literally shifted my thinking and general outlook The book is perfect when it has a powerful message and its timing is right I have got both from Al Ries Focus.


  • One book that does as it says The entire book s focus is only on one thing Focus The author really drills home the point by citing several examples and arguments.


  • Shows age a little bit with the examples which is excusable with the age of the book , but otherwise still a quite thought provoking book.




  • Amazing book if only we knew what we were best at and put all our effort in it it would shadow all that we were not good at and bring out the best in all of us






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