Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising

Then We Set His Hair on Fire Insights and Accidents from a Hall of Fame Career in Advertising According to advertising legend Phil Dusenberry business ideas may or may not be valuable but true insights are much rarer than ideas and much precious A good idea can inspire one commercial But a g
  • Title: Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
  • Author: Phil Dusenberry
  • ISBN: 9781591840824
  • Page: 413
  • Format: Hardcover
  • Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
    According to advertising legend Phil Dusenberry, business ideas may or may not be valuable, but true insights are much rarer than ideas and much precious A good idea can inspire one commercial But a good insight can fuel a thousand ideas, a thousand commercials An insight gives you an entirely new way of thinking about your business Consider just a few of the breAccording to advertising legend Phil Dusenberry, business ideas may or may not be valuable, but true insights are much rarer than ideas and much precious A good idea can inspire one commercial But a good insight can fuel a thousand ideas, a thousand commercials An insight gives you an entirely new way of thinking about your business Consider just a few of the breakthrough insights that Dusenberry s agency, BBDO, has offered their clients over the years That General Electric s unifying tagline should be We bring good things to life That Pepsi should be targeting the Pepsi Generation That Ronald Reagan s 1984 reelection theme should be Morning in America That Visa should compare itself with American Express, not MasterCard Talk about moving the needle Dusenberry argues that these brainstorms don t come out of thin air, even at a world class organization like BBDO They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt Dusenberry explains this process Research, Analysis, Insight, Strategy, and Execution RAISE in plain English And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO Moving the Needle will help businesspeople get to the heart of their toughest problems.
    Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising By Phil Dusenberry,

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    • ✓ Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising ☆ Phil Dusenberry
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    About " Phil Dusenberry "

  • Phil Dusenberry

    Phil Dusenberry Is a well-known author, some of his books are a fascination for readers like in the Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising book, this is one of the most wanted Phil Dusenberry author readers around the world.

  • 990 Comments

  • Great memoir summarizing Phil s learnings from BBDO from the day he joined as a copywriter in 1962 until he retired in 2002 as chairman of North American division In the book he s dissecting the proces leading to some of their most powerful campaigns Keep Youtube handy while reading, it s enriching to study the advertisements described as you read along Most of the pages are spent distinguishing between true insights and ideas in an entertaining manner The chapters are summed up nicely with key [...]


  • I got this book from a counsler that works at a program that I go to After reading this novel I thought that it was pretty interesting because the former chairman expereienced a lot during his career at BBDO For example they were the advertisment company that was involoved in the Michael Jackson Pepsi advertisement where Michael Jackson hair was set on fire hint the title and the controversial Modnna Pepsi advertisement of Like A Prayer The book also shows how BBDO became one of the biggest adve [...]


  • Could a title possibly be alluring than Then We Set His Hair On Fire I think not This book, a memoir of a stellar career in the Mad Men style of advertising, was later retitled One Great Insight Is Worth a Thousand Good Ideas That title accurately conveys the gist of the entire book, while sadly being far clumsier from a marketing perspective It s a fun read, not least because many of the author s stories are about companies we all know, like Pepsi and Gillette, and its main point i.e insight i [...]


  • An interesting history of television advertising as seen by a top executive at BBDO Advertising in New York, relays some fascinating moments in the creation and development of large corporate advertising campaigns during the last two or three decades Although written as an exposition of insights into the business of big budget advertising it has its humorous and tongue in cheek moments As the longtime agency for Pepsi Cola, obviously the book s title refers to the infamous moment when Michael Ja [...]


  • Have you experienced that eureka moment where a light bulb goes ping shines brightly above your head This book was like the mother of all light bulbs, because of this profound statement In the advertising business, a good idea can inspire a great commercial But a good insight can fuel a thousand ideas, a thousand commercials Why profound It led me to my own insight A good idea can inspire a good answer But a good insight can inspire a thousand great questions Which I find is helpful in life, bot [...]


  • Picked this up for a lightweight text after two books focusing on war and destruction, and was surprised to find that it had some pretty good commentary on the nature of insights as well as the best way to encourage creativity among those around you While I don t think I could whole heartedly endorse someone that lists Ronald Reagan, Rudy Guiliani, and Jesus as his heroes not his order and hawks Pepsi Cola and Frito Lays for a living, I must admit that it s than just an entertaining read about [...]


  • I like case studies, so I kept reading this book But it wasn t really about different advertising stories it was about how to respond to your client, when to stand up for yourself and to keep coming up with new and better ideas It was a little dry in places, a little draggy in others Not too much celebrity gossip or celeb bashing, though he does praise Michael J Fox and denigrate Don Johnson I blame the TV show Mad Men for glamorizing advertising.


  • Phil Dusenberry is the former chairman of BBDO North America, the advertising firm that came up with famous ad lines like, Visa It s everywhere you want to be Chock full of fun anecdotes and plenty of humor, this book blows my mind with its wisdom about branding, marketing, business, and even life I m going to read it again and add to the review later Meanwhile, go read it


  • This book was a trip down memory lane of commercial nostalgia I didn t know I would be nostalgic for commercials The book is a fascinating peek into the business and art of advertising, but the best part was heading to youtube to view the old ads and wondering what all the fuss was about surrounding the Madonna Pepsi campaign Go on, you know you want to look that one up


  • Best business book I ever read I may not have a creative job in advertising, but as an analyst, I m always coming up with new ideas on how to improve workflows or productivity Dusenberry was inspirational to look for insights instead of just ideas.








  • This book was simply unbearable Fluctuated between humble and outright braging Though he s super proud of himself this book is basically Dussenbury taking credit for America s diabetes epidemic.



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